Gambro Hospal / Positioning workshop and marketing campaigns

‘Package campaign’ for dialysis systems

Challenge:
Positioning of various different dialysis systems as well as conception and implementation of multi-stage sales campaigns for established and newly developed dialysis machines.

Goal:
Significant increase in sales within a fixed deadline for established dialysis systems. Effective marketing support for a new dialysis system on the basis of brand positioning.

Realization:

A sales promotion for the AK devices of the Swedish dialysis devices manufacturer in Germany was conducted over several months under the motto ‘Clever p(AK)ages – 2013 only from Gambro!’ The multi-stage, target group-oriented mailing generated excellent sales revenues with long-term customer loyalty far in excess of the set targets.

  • Creative workshop with management, Sales, Product Management and Marketing to determine the target group and positioning
  • Concept, graphics and text for a six-page product brochure
  • Concept, graphics, text for a multi-stage direct mailing incl. follow-up mailing
  • Development of the campaign slogan
  • Complete handling of mailing campaigns
  • Development of info graphics for use on giveaways for German marketing