IGEL Project Service / New corporate identity and SEO

Successful brand and web relaunch

Challenge:
Brand relaunch and new web design, TYPO3 programming and SEO.

Goal:
Development and communication of a target group-oriented brand presence focusing on the close partnership with car manufacturers. Successful web appearance with conversion and usability optimization to increase job applications.

Realization:

  • Logo relaunch, development new color and image concept
  • Slogan development ‘Give your career the green light!’
  • Concept, graphics and realization of the new web design in TYPO3
  • Online application tools with an interface to the IGEL recruiting database
  • Advertising material for employee motivation
  • SEO workshop with GF, IT and Marketing
  • Search engine-optimized text concept
  • Social media consulting