LINOS Photonics / New brand identity

Redesign and optimization of the catalog process

Challenge:
Campaign development for advertisements and trade fairs, together with a catalog relaunch for optimization of catalog production for the well-known German manufacturer of precision optics, optomechanics and instruments.

Goal:
To sharpen the LINOS brand profile, cut the time for catalog production, increase catalog sales.

Realization:

  • International promotional campaign 2009 “Get on the point”
  • New concept for introductory pages of website and web shop in TYPO3
  • Inter-departmental workshop on catalog analysis
  • Development of a new catalog concept (graphics and text)
  • Data migration from TYPO3 for printing, input into InDesign
  • Trade fair graphics for LASER World of Photonics 2009 in Munich and VISION 2009 in Stuttgart