MAMMUT / Optimization of dealer workbooks

A PIM system for development, product management and marketing

Consulting and implementation of a product information management system for the biannual dealer workbook of the leading premium brand manufacturer of mountaineering and outdoor sports.

Media-neutral database for the development, product management and marketing business segments. Significant shortening of the production time for multilingual catalogs and current data sheets. Optimized link to the online shop.


  • Database-assisted production of the dealer workbooks
  • Template creation and adaptation for an optimized automation solution
  • Complete outsourcing of catalog production to abc (since 2005)
  • Creative concepts for the dealer workbooks
  • Target group survey and concept workshop for catalog relaunch