MAMMUT / Optimization of dealer workbooks

A PIM system for development, product management and marketing

Challenge:
Consulting and implementation of a product information management system for the biannual dealer workbook of the leading premium brand manufacturer of mountaineering and outdoor sports.

Goal:
Media-neutral database for the development, product management and marketing business segments. Significant shortening of the production time for multilingual catalogs and current data sheets. Optimized link to the online shop.

Realization:

  • Database-assisted production of the dealer workbooks
  • Template creation and adaptation for an optimized automation solution
  • Complete outsourcing of catalog production to abc (since 2005)
  • Creative concepts for the dealer workbooks
  • Target group survey and concept workshop for catalog relaunch