PTV America, Inc. / Sloganeering and image campaign

Visually powerful implementation of the new brand campaign

Challenge:
PTV America is a leading software company for traffic and mobility solutions. For the launch of a new business sector abc cross media was commissioned to develop a new marketing campaign and a new claim for the US market.

Goal:
Consolidation of the corporate image after reorganization, identification with the new corporate core message and standardization of brand identity at all contact points with the customer.

Realization:

  • International positioning workshops with marketing team and management
  • Visual language development, claim development “Global technology for our mobile society”
  • Campaign strategy (advertisements, sales material, giveaways)
  • Trade fair presentation (banner, sales material)
  • International demo CD