PTV America, Inc. / Sloganeering and image campaign

Visually powerful implementation of the new brand campaign

PTV America is a leading software company for traffic and mobility solutions. For the launch of a new business sector abc cross media was commissioned to develop a new marketing campaign and a new claim for the US market.

Consolidation of the corporate image after reorganization, identification with the new corporate core message and standardization of brand identity at all contact points with the customer.


  • International positioning workshops with marketing team and management
  • Visual language development, claim development “Global technology for our mobile society”
  • Campaign strategy (advertisements, sales material, giveaways)
  • Trade fair presentation (banner, sales material)
  • International demo CD