Qioptiq Corporate / Development of a new corporate design

New global communications concept

Company and challenge:
Qioptiq is a global manufacturer of innovative photonic products and solutions for a variety of markets and applications. Following a series of acquisitions, the company now benefits from the expertise of companies such as LINOS, Point Source, Spindler & Hoyer, Gsänger, Optem, Pilkington etc. At the end of 2009 abc cross media won an international pitch for the development of a new global image for Qioptiq.

Goal:
Development of a new corporate design for a clear and instantly recognizable brand profile. Creation of a global concept for the brand relaunch in all internal and external communication media.

Realization:
abc cross media won acclaim by placing the emphasis of brand communication on the letter “Q” alone and carried out the brand relaunch for the entire company worldwide. Subsequently, the external marketing management of the German division was entrusted to abc cross media for further 18 months.

  • International styleguide
  • Project management of internal communications relaunch for Germany
  • Trade fair graphics and promotional campaigns
  • Image brochures, brand segment brochures
  • Product brochures 
  • Product catalog and online shop (see Qioptiq eShop)
  • International customer magazine
  • External marketing management of the German marketing team (18 months)
  • Support of the global marketing team