As part of the brand relaunch a graphically and technically state-of-the-art international shop solution was to be developed in the shortest possible time for the 4,800 optical and photonic products from the LINOS catalog.
Implementation of a media-neutral database for complex technical products. Reduction of catalog production costs. Substantial increase in shop turnover and international shop customers.
Worldwide launch of the new Qioptiq Q-Shop took place on 10 May 2011 (qioptiq-shop.com). Clear graphics, simple ordering procedures, media-neutral management of complex technical products. Tripled eCommerce turnover by the end of 2011.