To develop a new market presence for the world-famous optical supplier Rodenstock Precision Optics on the occasion of the launch of optical filters at PHOTOKINA 2010.
Design line for a campaign concept embracing all print and online media.
- Rodenstock Fotooptik 2010 website (design, TYPO3 programming)
- Marketing campaign for the product launch of filters at PHOTOKINA (trade fair graphics, advertising media, carrier bags)
- Trade fair key visuals Advertising campaigns 2010, 2011, 2012
- Direct mailings
- Design specifications for web relaunch 2013