Rodenstock Foto / Marketing campaign

New graphics line and trade fair key visual

Challenge:
To develop a new market presence for the world-famous optical supplier Rodenstock Precision Optics on the occasion of the launch of optical filters at PHOTOKINA 2010.

Goal:
Design line for a campaign concept embracing all print and online media.

Realization:

  • Rodenstock Fotooptik 2010 website (design, TYPO3 programming)
  • Marketing campaign for the product launch of filters at PHOTOKINA (trade fair graphics, advertising media, carrier bags)
  • Trade fair key visuals Advertising campaigns 2010, 2011, 2012
  • Direct mailings
  • Design specifications for web relaunch 2013