Positioning of the manufacturer of large machine tools as a premium German vendor of precision machines against the background of a takeover by the Chinese SYMG group of companies.
Target group-optimized address of German and international customers and interested persons in all media, modernization of graphics design for print, trade fairs and in-house exhibitions.
- Consulting and concept for brand architecture
- Development of a trade fair claim ‘The Best of Two Worlds’
- Graphics, image and text concept for an image brochure
- Graphics, image and text concept for service and product brochures
- Image retouching and composing
- Advertisement campaigns
- Trade fair graphics
- Advertising media for trade fairs and sales support
- Invitation flyer to exhibitions and in-house exhibitions