SCHIESS / Brand and product communication

Trade fair appearance and print material in new design

Challenge:
Positioning of the manufacturer of large machine tools as a premium German vendor of precision machines against the background of a takeover by the Chinese SYMG group of companies.

Goal:
Target group-optimized address of German and international customers and interested persons in all media, modernization of graphics design for print, trade fairs and in-house exhibitions.

Realization:

  • Consulting and concept for brand architecture
  • Development of a trade fair claim ‘The Best of Two Worlds’
  • Graphics, image and text concept for an image brochure
  • Graphics, image and text concept for service and product brochures
  • Image retouching and composing
  • Advertisement campaigns
  • Trade fair graphics
  • Advertising media for trade fairs and sales support
  • Invitation flyer to exhibitions and in-house exhibitions