SMTCL / Brand and product communication

Market entry in Europe

Challenge:
Positioning of the Chinese mechanical engineering company with German development and test center as a supplier of reliable and low-cost CNC machines for the international market.

Goal:
Development of an independent market launch next to sister company SCHIESS Aschersleben. Concept for a joint trade fair appearance of SMTCL and SCHIESS.

Realization:

  • Consulting and concept for brand architecture
  • Development of a trade fair claim ‘The Best of Two Worlds’
  • Graphics, image and text concept for image brochure
  • Graphics, image and text concept for product brochures
  • Image retouching and composing
  • 3-D rendering
  • Advertisement campaigns
  • Trade fair graphics
  • Advertising media for trade fairs and sales support