Sporthaus Schuster / PIM system for catalog and eShop

abc realizes PIM system with real-time connection

Challenge:
The lifestyle sports supplier directly on Munich’s Marienplatz is known not only for its sales floors, but also for its catalog and two eShops. By virtue of its outdoor experience, abc cross media was commissioned to implement a PIM system with automated catalog and shop edition.

Goal:
Efficient catalog production and increase in in-house competence for database maintenance and updating.

Realization:

  • Implementation of a PIM system and template creation
  • System-based page segmentation for improved sampling process
  • Catalog layout and typesetting as part of a team with two other agencies
  • Population of two webshops directly from the database
  • Interface programming PIM to OXID online shop