abc cross media sets new standards with the MERKUR BANK

Media planning for Munich private bank

The MERKUR BANK was founded in mid-20th century and is one of the few banks in Germany that are owner-managed and listed simultaneously. The medium-sized family business employs approximately 200 employees in the headquarter in Munich as well as in 8 subsidiaries in Bavaria, Thuringia and Saxony. 

Already since May 2015 the abc cross media GmbH supports the MERKUR BANK in strategic media selection, the national availability of advertising, the production of the media and the temporal coordination of print ads and radio spots.