15.07.14

Ad campaign for Qioptiq Achromate

abc cross media visualizes product message in a particular way

LINOS achromats are true classics within the product range of our long-time customer Qioptiq Photonics, the international manufacturer of optical systems. Achromats consist of two lenses with different refractive effects to minimize aberration. They are used especially for measurement technology applications – as safety and precision are of utmost importance in this field.

After an inspiring workshop with the customer, abc cross media designed an eyecatching ad campaign with blurred and pin sharp butterflies to focus on the perfect achromatic adjustment of the LINOS achromats.

Moreover, headline and visual imagery illustrate that a reliable partner like Qioptiq Photonics is a pre-condition for precise measuring results.