Clever packages from Gambro Hospal

abc cross media designed a two-stage mailing campaign and product brochure

Swedish dialysis equipment manufacturer Gambro Hospal is currently promoting its established AK series of dialysis machines with a number of attention-grabbing direct mailings to prospects and customers. abc cross media devised the claim ‘Clever P(AcK)ages – 2013 only from Gambro!’ and produced the entire campaign with direct mailings and extensive product brochure as a striking ‘gift box’ in Gambro colors.