The new name of Hochtief PM is now Tectareal Property Management. The new company has now a reasonable wider performance range: Tectareal combines not only the deep commercial knowledge of the Hochtief group in property management but also the technical knowledge of Käuffer, a specialist for building technology throughout Germany.
abc cross media has designed an organical affecting logo which reflects the merging services. The stylised small "t", together with the modern color range and the articulated typography form a harmonic identity in contrast to most competitors of Tectareal. The new slogan "Real Quality for Real Estate" summarises the understanding and philosophy of the company.