Instrument Systems campaign: "Tighten your tolerances"

abc cross media develops slogan & key visual for product innovation

View of the new website of Kern Microtechnik

The specialist in developing and producing high quality light measurement solutions based in Munich expanded its extensive product range to the latest member of the product family LumiCam 1300. The innovative 6-filter-technology of the LumiCam 1300 Advanced sets new standards in the field of photometer and colorimeter cameras.

For the international product launch abc cross media developed a striking slogan and an attention-grabbing key visual.

The interaction of key visual and slogan emphasizes the strength of the LumiCam 1300 Advanced, which is characterized by the highest accuracy when analyzing the characteristics of displays and electronic panel graphics. The patented process provides excellent test results, particularly in the LED measurement, and enables a very precise adaptation to the eye sensitivity functions.

The eye-catching image of the international campaign is used for print and online advertising as well as for trade shows.