17.02.10

Lectures at the BAW München

Showcase Sport Schuster on 3.2.2010

Welcome to the Alumni forum of the Bayerische Akademie für Werbung und Marketing (BAW) in Munich!

Robert Bauer, CEO of abc cross media and director aof the Cross Media Publishing department, is giving a lecture about possible applications of a PIM system (Product Information Management) using the example of Sport Schuster Munich. BAW lecturer Andreas Keck von der Agentur keck digital marketing will moderate the evening.

- General features of a PIM system
- Planning of a PIM system
- What does media-neutral data processing mean?
- Processes and costs

 Date:          3. February 2010, 18.30 h
Location:     BAW, Orleansstraße 34
                  81677 München

Registration until 3. February 2010 here: alumni(at)baw-online.de