30.10.13

New ad campaign: "Axiale Precision"

Qioptiq classical product line in a new light

"Without detours to success" - this slogan has been created by abc cross media in close cooperation with our customer Qioptiq Photonics to emphazise the unique selling proposition of Qioptiq´s topsellers, the LINOS Microbench and other beam control components. According to this slogan we designed an new visual conception for ad campaigns and trade fair displays.

Female, emotional, surprising - in a technical sourrounding this new campaign attracts attention - especially of the younger target groups out of university research departments.