New VISION campaign for Qioptiq

abc cross media creates the "perfect match"

At the VISION 2014 at Stuttgart, Qioptiq presented optical systems which are the perfect match for any customer´s requirement as resolution, durability, flexibility or speed.

In close cooperation with Qioptiq USA, abc cross media created an ad campaign consisting of several motives. A chameleon stands for the great adaptability of all optical products, Qioptiq presented at its VISION booth. The animal visualizes the key message of the campaign "If resolution (...) matters, Qioptiq has the perfect match" with a wink, as it colors change with every ad.