abc cross media is proud to announce that Sport Schuster Munich gained the Golden Oxid eSales Award 2012 for the category Multichannel for his new e-shop. Four years ago, abc has already been chosen by the customer to implement the product management system (PIM) cmi24 and to service it. Since then abc has been responsible for all kind of data handling in connection with the publications of Sport Schuster in print and online.
First the focus of the PIM implementation lay on the production of the half-yearly print catalog. Nervertheless abc cross media strictly controlled the media neutral data base for an easy connection towards the online channel - the most important pre-condition for a professional multichannel management.
Today the complete product data management takes place in the PIM system. Data actualizations are delivered on demand by web service in only a few minutes to the OXID-Shop. This guarantees that the product data in catalog and shop represent always the current status quo and have to be serviced only once for all channels.