

QIOPTIQ: Catalog and E-Shop
Challenges:
Development of an international webshop for 4.800 photonic products within the shortest possible period after the official rebranding of Qioptiq. Implementation of a highly complex PIM database, linked to SAP and the shop system. Targets: Increase in e-sales and international shop clients.
Realisation:
Worldwide shop launch took place May 10, 2011 (qioptiq-shop.com). Q-stylish, easy shopping procedures, media neutral product data management via PIM system. Tripled e-sales within 6 months.