The Light + Building Fair in Frankfurt with a continuously increasing number of visitors has evolved to the leading international trade fair for lighting and intelligent buildings. It applies to visitors and exhibitors alike as an innovation barometer of trends and developments in the market. Under the slogan 'Explore the full spectrum!' Instrument Systems showed quality light measurement around the subject of Solid State Lighting at its newly designed booth.
The highlight of the fair was the Goniophotometer LGS 1000 with separate internal position correction, for which Instrument System shortly before had received the 'LEDs Magazine Sapphire Award 2016' as user-friendly innovation in 'Tools & Tests in SSL Design'.
abc cross media developed and designed the graphics, the fair slogan and the impressive key visual that supported the inviting stand concept.
Moreover, abc cross media designed other parts of communication around the trade show such as illuminated pillars, full width banner, giveaways and diplay advertisement.