PTV AMERICA Inc.

Challenge:
PTV America is a leading software company for traffic and mobility solutions with subsidiaries all over the world. For the launch of the new business sector „Mobility“ in the US, a new marketing concept had to be worked out.

Realization:

• 2-days workshop held in the US headquarters
• Definition of new market position and determination of future marketing strategy
• Claim development "Global Technology for our Mobile Society"
• Corporate design for new advertisement campaign, price lists, trade fair presentations
• International multimedia demo CD