RODENSTOCK PHOTO OPTICS

Challenge:
On the occasion of the introduction of new Rodenstock filters at PHOTOKINA 2010, the world known optical company Rodenstock Precision Optics asked abc cross media to develop a new homogenious line for a widespread marketing campaign.

Realisation:

• Graphics and text for all trade fair materials (displays, advertising mediums)
• Advertising campaigns 2010 and 2011
• Direktmailings
• Website 2010 (graphics, TYPO3)
• Target specification for web relaunch 2012